Case Study
TATA NEXON iCNG: Multi-City Media Drive
Client:
TATA Motors
Platform:
On-Ground
Campaign Type:
Product Activation
Scale:
4-City Media Drive
Year:
2024
Approach
Immersive product-led activation.
- • Curated multi-city drive routes
- • Designed hands-on vehicle experience journeys
- • Integrated media, influencers, and on-ground engagement
- • Focused on product storytelling through live experience
Challenge
Launch an experiential media activation across multiple cities.
Showcase performance, safety, and innovation through real-drive experiences.
Generate strong media visibility and authentic brand advocacy.
Solution Highlights
- • Media Drive Format: 4-city experiential activation
- • Route Design: Curated drives highlighting product strengths
- • Influencer Integration: Journalists and creators onboarded
- • On-Ground Experience:vEngagement touchpoints across cities
Results / Impact
- • Strong media and digital visibility generated
- • High engagement from journalists and creators
- • Authentic product reviews amplified brand story
- • Successful multi-city activation execution
Ground Reality.
5 mins before showtime
We build things people actually remember.
5 mins before showtime
5 mins before showtime
5 mins before showtime
Portfolio
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